Selling Social Impact

Money will always be a dominant factor in measuring success, but is social impact gaining the lead?

Social Impact is a hot commodity today. Similar to achieving financial milestones such as reaching the first $Billion, social impact programs give businesses credibility. Whereas money has always been a leading factor in measuring success, today, social media condemns the undivested super-rich as inherently evil. (Examples, Facebook’s Mark Zuckerberg and Amazon’s Jeff Bezos). Even those hapless millionaires who could afford a trip into outer space are shamed for not investing that money into ending world hunger. The message is clear, a successful company, or individual, needs to do more than just make bank. Millennials and Generation Z want to make an impact through the work they do and will support corporations that do the same.

It’s time to advertise the do-gooders.

This January, the Government Blockchain Association (GBA) will host The Future of Money, Governance, & the Law, live in Washington DC and streamed globally. On Friday, January 28, GBA will present their Annual Achievement Awards, where 4 winners in the areas of Leadership, Innovation, Social Impact, and Courage will be honored from the stage with media exposure, a trophy, and credentials that can be posted on all social media outlets.

Do you know someone who is making a social impact with their blockchain project? Nominate them for the GBA Social Impact Award. Winners will become part of the GBA Winner’s Circle, and their names will be remembered every year at future Annual Achievement events.

For more information, go to  https://gbaglobal.org/gba-staging/gba-2022-annual-achievement-awards