Strategic Communications Plan

Strategic Communications Plan

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News & Information for Public Dissemination

Communications Methods & Tools



Associations have a responsibility to communicate internally to members to let them know what has, is and is going to happen. That is typically done through a newsletter or a similar method. GBA has several tools available to communicate internally. we have:

    • Mailchimp
    • Meltwater Newsletter Feature
    • Website

However, due to resource constraints, GBA has been very ineffective at communicating internally to members and stakeholders.


Press Releases

Social Media

Public Appearances / Speaking Opportunities

Interviews (Radio/Podcasts/Television/YouTube)

GBA FoMGL Podcast